Peloton’s kicking off its 2023 rebrand with three new app-only subscription tiers. | Illustration by Alex Castro / The Verge
Peloton has been eager to remind everyone that it’s not just “that bike company.” To do that, the company announced today it’s launching three new app-only memberships to highlight its range of fitness content — no expensive Peloton machine required. It’s also revamping the app’s overall design, including Peloton Row workouts for the first time, and introducing Peloton Gym, a new type of strength training content that offers written workouts and video demos.
The three new memberships will vary in...
