Peloton is adding a $95 activation fee for secondhand machines

A stock image featuring the Peloton logo. At least you get a discount on Peloton merch, too? | Illustration by Alex Castro / The Verge

Thinking of buying a secondhand Peloton machine? Well, US and Canadian customers who do will now have to pay a one-time $95 (or $125 CAD) “used equipment activation fee.”

Peloton made the announcement in its Q4 2024 shareholder letter. The fee doesn’t apply to refurbished models you buy directly from Peloton or its third-party distribution partners. The company clarified in an earnings call that this fee will be applied to folks who buy a Peloton machine directly from a previous owner.

The official reason w...

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