Pearpop, a marketplace for social collaborations, announced today that it’s launching a new product called “Boost Mode.” The new feature allows brands on the platform to turn content posted by creators into high-performing paid ads.
With Boost Mode, brands can look through live content to determine which posts are performing well in terms of views, likes and engagement, and then turn them into ads. Creators receive a bonus when a brand chooses their content. Pearpop sees the new product as a “try before you buy” approach to paid ads.
“Once creator content goes live as part of a Pearpop Challenge, brands can then monitor organic performance in real-time through our Brand Dashboard,” Pearpop CEO Cole Mason told TechCrunch in an email. “There, brands can view all live creator content and decide which content they want to boost in paid media. Boost Mode allow...
