At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, among others. The company also announced two new original films set to arrive soon on the streaming service.
The first ad format that grabbed our attention was Must ShopTV, which allows viewers to buy products that appear in Peacock content. For instance, the knives and cutting boards featured in “Top Chef.”
The capability is powered by KERV Interactive and utilizes an algorithm trained to identify shoppable products. A QR code will then appear on the TV screen, and viewers can engage with the prompt via their mobile device to then purchase an item using the payment information that’s already logged in the Peacock app.
In the future, viewers can shop via their TV remote, the company told TechCrunch.
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