Peacock drops free membership tier for new customers

A graphic showing Peacock’s logo in a beige circle surrounded by other colorful circles Peacock says the change reflects the company’s increased focus on its Premium membership offerings. | Illustration by Alex Castro / The Verge

NBCUniversal will no longer be offering a free membership tier for new customers subscribing to its Peacock streaming service. As of January 30th, new Peacock customers will now need to subscribe to the Premium plan ($4.99 / month) with ads or Premium Plus ($9.99 / month) without ads to access content on the platform, as first reported by The Streamable.

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