Patreon is rolling out an expansion of its tools for digital creators. Monthly fan subscriptions are Patreon’s bread and butter, but later this year, creators will be able to sell one-off digital goods and offer free subscriptions.
“The free to paid conversion path is quite successful,” said Julian Gutman, Patreon’s chief product officer. He sees the free subscription product as beneficial to creators, who can then use their subscription list like a newsletter, or a way to just reach all of their biggest fans at once. And hopefully, getting fans into a free membership community will encourage them to make a monthly pledge. As always, creators can choose what perks they want to offer for each tier of membership.
“Creators can actually know who their fans are, have their superfans in one place, and have the ability to post something and know it’s going to reach them,” Gutman told TechCrunch.
Patreon’s leadership...
