Businesses dependent on the physical supply chain face a number of potential roadblocks. Customers expect fast deliveries with visibility into each step, but costs — including transportation and raw materials costs — are rising thanks to inflation and other factors. Meanwhile, there’s a talent shortage, particularly in areas like logistics and operations management, and technical barriers to keeping track of inventory.
Aiming to help overcome a few of the challenges, Barry Conlon and David Broe co-founded FreightWatch, a logistics security services company that they later sold to supply chain visibility platform Sensitech in 2012. After the sale, Conlon and Broe say that they saw a gap in the market to address cargo theft in a more innovative way, harnessing data, telemetry and software.
“Supply chain was moved to the front pages of the newspaper, amplifying the industry with pain points right in the spotlight,” Conlon told TechCrunch in an email interview. “It prov...
