Alvaro Morales and Kshitij Grover were working together as engineering leaders at Asana for five years, during a time when the company underwent major changes to pricing and packaging. The initiatives were painful for both the engineering and finance departments, they say — which is when the pair realized that they wanted more flexibility over how software-as-a-service (SaaS) products were billed and monetized.
“We found it counterintuitive that billing tools often constrain and dictate what teams can try out,” Morales told TechCrunch in an email interview. “They should, instead, enable the flexibility to meet customers where they are.”
To achieve this flexibility (or at least try), Morales and Grover co-founded Orb, a pricing platform that helps companies automate a range of different billing types — usage-based, subscriptions or a mix of both. Orb today revealed that it’s raised $19.1 million ac...
