This morning, OnePlus made a pair of big announcements: the OnePlus 11 smartphone and the Buds Pro 2. All in all, a good morning for the Oppo-owned phone maker after months of teasing the products. But as the company is looking to reassert itself under new ownership and is deep in the throes of a flagging mobile market, it revealed that it’s got a few more tricks waiting in the wings.
A while back, I would have scratched my head at the notion of entering the tablet market at such a mature stage, but we’re living in weird times here. Along with PCs, the category got a boost at the beginning of the pandemic.
More people stuck at home = more people looking for entertainment outlets, and between streaming and casual gaming, they fit the bill — not to mention the shift to home offices. The latest numbers are mixed. Apple has made some gains and the overall market numbers are either flat or slightly up, depending on which analyst firm you prefer.
It’s hard to say m...
