The OnePlus that was founded in 2013 was a cautious company, deliberate in its release schedule. The Shenzhen-based firm would announce one to two phones a year, not hung up on being the first to market with new features. It was a cadence that allowed the company to distinguish itself, in part, through pricing, with products often priced hundreds of dollars less than flagships from Samsung and Apple.
The company’s focus on device quality hasn’t gone away — OnePlus still releases products that can compete with the biggest names in the space. Its release roadmap, on the other hand, is less measured. In January the firm unveiled its new flagship, the OnePlus 11. Earlier this month, the India-focused 11R arrived. These days, the company also offers last year’s 10T and 10 Pro, three budget Nord devices, five earbuds and a tablet. A new mechanical keyboard is on the way, ushering in a new “Featuring” series focus on product colla...
