Founded in Melbourne, One Future Football (1FF) bills itself as the “world’s first global soccer league,” and it’s goal is to attract first-time soccer fans. It launches today with more than 250 CGI generated players, who have backstories created so all fans have someone they can relate to (for example, there are players with diabetes and autism), and 12 founding member teams around the world.
1FF also announced today it has raised $3 million in pre-seed funding led by Blackbird Ventures, with participation from strategic investors like soccer players Chris Smalling, Patrice Evra and Jesse Lingard and UFC fighter Kamaru Usman. Tennis stars Naomi Osaka, Nick Kyriagos and Ons Jabeur will also be involved as ambassadors for the brand.
1FF’s sports code is completely virtual and consists of 12 weekly matches across two rounds, broadcast around the world with narrative-driven content. Teams p...
