Nvidia’s on demand cloud gaming service, known as GeForce Now, is headed to select Hyundai, BYD and Polestar electric vehicles, the company said Tuesday ahead of CES 2023 in Las Vegas. The announcement, while lacking details on timelines or vehicle models, is notable because it marks the first time Nvidia is expanding its GeForce Now service beyond phones, smart TVs and computers and into cars.
Nvidia’s in-car games offering comes as automakers sink more resources into so-called “software-defined vehicles,” in hopes of finding new sources of revenue beyond building, selling and financing cars, trucks and SUVs. While Tesla was the first to pioneer in-car gaming and recently added Steam games to its vehicles, other automakers have picked u...
