Your health is all you’ve got, and you can’t change what you can’t measure, so it’s little wonder that health trackers are everywhere. The problem with a lot of them, however, is that in addition to measuring steps and heart rate and what-have-you, they also deliver a deluge of notifications. Nowatch takes another tack, offering a lot of the features you’d expect from a health tracker. The company replaces the watch face with a number of interesting-looking materials, subverting the standard “tiny smartphone display” approach that Apple, Google and Samsung appear to have embraced, and the more traditional analog watch look from companies like Withings.
The company likes to refer to itself as an ‘awareable,’ reflecting its mission to push back against overstimulation, anxiety, and stress. The inspiration for the company stemmed from the company’s CEO and co-founder’s Hylke Muntinga’s streak of bad luck, along with diagnosis with a...
