A new social video app called Nocam has a radical idea to make social networking more authentic — it’s turning off the camera so you can’t see how you look while filming. The idea is to make capturing a moment feel natural while reducing the friction that comes with seeing a preview of your own image, which can often leave users hesitant to post or scrambling to add edits and filters to touch up their appearance.
Nocam believes this concept better reflects the way people interact in real life, where we aren’t faced by a mirror that shows us what we look like, that is.
“You know what you’re pointing at — why do you need to see this preview?,” asks Nocam’s co-founder and CEO Justin Spraggins. “The second you’re looking at what you’re about to capture, you get stuffy about it,” he says. “You’re now ...
