According to Corning in-house research, “84% of consumers across three of the largest smartphone markets – China, India, and the United States — cite durability as the number one purchasing consideration behind brand itself.”
I suspect that things like battery life and camera rank pretty highly, as well, but at the very least, it’s safe to say that durability should be — and probably is — high on the list as well. It’s something that was overlooked for too long on expensive flagships, though manufacturers have since come around. The nearly ubiquitious Gorilla Glass has certainly been a big piece of that puzzle.
Image Credits: Corning
Toda...
