It’s not just quality content that makes a streaming service stand out amongst its competitors. Improving the user experience is still an integral part of the fight to reduce churn. On Monday, Netflix rolled out updates to its iPhone app that introduced a revamped interface featuring a new billboard layout, new card transitions, new animation for both the launch and profile screens, updated haptics and more.
Former Netflix product designer Janum Trivedi tweeted about the update alongside a video that shows the new version of the app. Trivedi wanted the app to “feel more fluid, delightful, and polished,” he wrote.
