Netflix is getting more comfortable with ads

Illustration of the Netflix wordmark on a red and black background. Illustration by Nick Barclay / The Verge

With Netflix raking in 8 million more global subscribers over the past few months, the streamer is turning its attention to its ad-supported plan — and for good reason. The budget-friendly tier now accounts for over 45 percent of all new signups, according to its second-quarter earnings report results released on Thursday.

As part of its efforts to nudge subscribers to its ads plan, Netflix started phasing out its cheapest commercial-free plan ...

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