Neopets is moving into a ‘new era’ — and leaving NFTs and the metaverse behind

Pictures of many Neopets on the Neopets website. Screenshot by Jay Peters / The Verge

It might be time to log into your Neopets account again.

Neopets, a virtual pet website that first launched in 1999, certainly isn’t the phenomenon that it was in the early days of the internet. I have fond memories of the site — as a kid, I remember spending hours taking care of my dog-like Lupe character — but I haven’t paid any serious attention to Neopets for two decades because a lot of the site felt stuck in the past. Much of Neopets’ design is straight 2005, a lot of the old games built on Adobe Flash don’t work anymore, and some of the more recent attempts to revive interest, including an NFT project, feel out ...

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