Microsoft to challenge Google by integrating ChatGPT with Bing search

Illustration of Microsoft’s Windows logo Alex Castro / The Verge

Microsoft is reportedly planning to launch a version of Bing that uses ChatGPT to answer search queries. The Information reports that Microsoft hopes to launch the new feature before the end of March in a bid to make Bing more competitive with Google.

By using the technology behind ChatGPT — which is built by AI company OpenAI — Bing could provide more humanlike answers to questions instead of just links to information. Both Google and Bing already surface relevant information from links at the top of many search queries, but Google’s knowledge pane...

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