In its early days, the Microsoft Store (which was previously known as the Windows Store), had a bit of a middling reputation, in part because it was full of low-quality tools. With the launch of Windows 11, Microsoft gave the store a major facelift and today, at its annual Build developer conference, it’s adding a number of new features to the store. Given where Microsoft as a whole is going, it’s no surprise that many of these new features center around AI. There’s a new section that highlights AI-centric apps, for example, new AI-generated review summaries and, coming soon, AI-generated tags in the partner center so developers can make their apps more discoverable.