Meta’s Threads is thriving one year in, but X is still in the fight

An image showing the Threads logo Image: The Verge

Threads, Meta’s X competitor, is officially one year old. While the site was rushed into existence with a bare-bones set of features, Meta has steadily improved upon the app to make it a decent place for people looking to post on a platform that isn’t X.

The site arrived at the right moment. By last summer, Elon Musk’s takeover of X — which back then was still called Twitter — hadn’t only seen him wantonly firing vast swaths of the company and shutting off servers but also making changes with real consequences for the site’s...

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