Meta is working on recreating influencers with AI

Mark Zuckerberg presenting the Reels translation feature at Connect 2024. Photo by Jay Peters / The Verge

Meta has big ambitions for using AI to help creators, and it showed two impressive demos of what that could look like onstage at Connect today.

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator, talked like the creator, and tried to respond to questions like the creator would. It was pretty wild to watch.

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