Meta is internally testing a BeReal-like “Roll Call” feature in Messenger, the company confirmed to TechCrunch on Wednesday. The feature, which was first spotted by social media consultant Matt Navarra, invites users to add a photo or video to a prompt to share what they’re up to at the moment. Only people who add to the roll call can see other responses. The concept behind the test feature is similar to BeReal, which invites users to take a front and back camera photo at a random time every day in a bid to bring authenticity back to social media.
Unlike BeReal, where users are asked to share images at a random time, Messenger’s new feature doesn’t automatically ask users to post content. Instead, users can choose to start a roll call thread in a group chat at any given time. For instance, you can create a prompt that says “show me your lunch,” and other participants in ...
