Meta is further limiting how advertisers can target teens on Facebook and Instagram

The Facebook logo on a blue background with circles Illustration by Nick Barclay / The Verge

Meta is further restricting how advertisers on its platforms target users under 18, the company announced today.

Starting next month, the company is removing the ability for advertisers to target kids on Facebook and Instagram by gender, though they’ll still be able to use age and location. In 2021, Meta rolled back ad targeting based on the interests and activity of teen users, a catch-all term for the Read Entire Article

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