Meta is bringing AI-edited video ads to Facebook and Instagram

Image of Meta’s logo with a red and blue background. Illustration by Nick Barclay / The Verge

The next time you scroll through your Instagram and Facebook feed, you might see a video ad edited with AI. That’s because Meta is testing new AI video editing capabilities that will allow advertisers to animate an image as well as expand the borders of a video.

GIF: Meta Advertisers can turn a still image into a video.

With the AI animation tool, advertisers can upload a static image and then use Meta’s tool to “generate” a video. As seen in this example, Meta’s AI tool makes the strawberries in the background slowly float aro...

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