Meta has confirmed that non-personalized content feeds are incoming on Facebook and Instagram in the European Union ahead of the August 25 deadline for compliance with the bloc’s rebooted digital rulebook, the Digital Services Act (DSA).
Meta’s move follows a similar announcement by TikTok earlier this month.
The DSA requires larger platforms and search engines (so-called VLOPs and VLOSE) to provide users in the region with the ability to switch off AI-driven “personalization” — a feature which selects and displays content based on tracking and profiling individual users.
Under the DSA, users of larger platforms — 19 of which the EU designated back in April — must be offered a choice of a non-algorithmic feed, where content sorting is not based on tracking.
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