Mercedes Benz is joining the metaverse. Or at least its assembly facilities are.
The automaker is one of Nvidia’s latest customers to use Omniverse Enterprise, a software platform used to build and operate metaverse applications. Nvidia said Tuesday ahead of the official kickoff of CES 2023 that Mercedes will use Omniverse to design, plan and optimize its factories. Specifically, Mercedes is preparing to manufacture its new electric vehicle platform at its plant in Rastatt, Germany.
Using Omniverse, the automaker is able to build a digital twin of the factory and simulate new production processes without disrupting existing vehicle production. Nvidia says having a virtual workflow will let Mercedes quickly react to supply chain disruptions and reconfigure the assembly line as needed.
Danny Shapiro, Nvidia’s VP of automotive, told TechCrunch Mercedes has already been working with Nv...