“Win on Sunday, sell on Monday.” That was the popular marketing adage when motorsports and car sales were intricately intertwined. While a podium finish these days doesn’t necessarily translate into a bump in sales — with many consumers being more focused on fuel economy, looks and comfort — there is still a glimmer of truth to the phrase.
Take the new Mercedes-AMG S 63 E Performance hybrid, for instance. That’s a mouthful of a name to be sure, but Mercedes takes advantage of the battery technology in its podium-winning F1 car driven by Lewis Hamilton and George Russell to give us the most powerful S-Class ever. I’m talking 802 horsepower and a whopping 1,055 pound-feet of torque — in a luxury sedan.
The S 63 E Performance is a plug-in hybrid (not a BEV like the Mercedes EQS SUV). But don’t think you’ll get any ...
