Memcyco, a Tel Aviv-based startup that provides businesses with tools to guard against website impersonation, today announced that it has raised a $10 million seed funding. The round was led by Capri Ventures and Venture Guides.
The company provides businesses with a digital watermark that they can display on their sites to ensure visitors that they are, for example, visiting a legitimate online store, as well as back-end tools for businesses to monitor and protect their digital assets against brand impersonation in real time.
Over the course of the last few years, businesses invested heavily in identity management and security. The idea behind Memcyco, which was founded in 2021, is essentially to flip this around and tackle this issue from the consumer’s perspective.
