Max might not be the one to watch after all

An illustration of the HBO Max logo with “HBO” scribbled out. Illustration: The Verge

Warner Bros. Discovery has been debuting its newer IP-based series on Max for the past few years in an effort to make it “the one to watch,” but the company is now switching things up with a big plan to rebrand multiple projects as — wait for it — HBO shows.

Though The Penguin and Dune: Prophecy were both initially billed as Max Originals, Deadline reports that Warner Bros. Discovery will now market them as HBO Originals as part of a larger ...

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