Warner Bros. Discovery (WBD) launched Max to U.S. subscribers on Tuesday, giving them access to 35,000 hours of content—more than double the amount that HBO Max offered.
Beginning today, a large portion of HBO Max subscribers will be automatically upgraded to Max, whereas other customers will have to download the new streaming app manually. All HBO Max users will have their previous plan details, profiles, settings and other preferences – like their “Continue Watching” and “My List” titles – migrated to the new platform.
The revamped streaming service will roll out in Latin America later this year and then to more markets in 2024, such as Europe and Asia-Pacific.