Match is introducing an unconventional way of online dating to its users in order to promote more intentional connections. The dating app announced Tuesday a new time-sensitive feature called “72 Hours,” an in-app weekly experience where users have three days to message potential matches before the chats disappear.
During the designated time frame, members can select nearby profiles on a map and start conversations in hopes of making weekend plans with the other person before time runs out. The map only shows 15 people, however, if users run out of options, they can adjust the age and location filters to find different profiles from further away.
Match will also give users a countdown when there are 24 hours left.
To participate in the live event, Match members have from Monday through Thursday to sign up. The experience starts every Thursday at 4 p.m. local time and ends on Sunday at 12 a.m.
At launch, 72 Hours will be available for users in the New Y...
