Alice Delahunt believes the future of fashion is in web3 and created Syky (pronounced “psy-key”) to put the wheels in motion.
She launched the company in November after a career in marketing at luxury fashion houses, serving in roles including chief digital and content officer at Ralph Lauren and digital and social marketing director at Burberry.
In 2017, Delahunt was at Ralph Lauren and had her first look at the blockchain, but it wasn’t until years later while working to pioneer some digital wardrobe projects with companies, like Snap, Bitmoji and Roblox, that she had an opportunity to see that web3 was going to be “more than a niche community” for luxury fashion.
