Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad.
The company said that it uses data from a marketer’s LinkedIn page and Campaign Manager setting including objective, targeting criteria, and audience to suggest different introductory text to the ad. LinkedIn — a Microsoft subsidiary — is unsurprisingly using OpenAI models to create different suggestions of copies.
The copywriting suggestion works in a simple way. Marketers can input their copy into the “introductory text” box within the Campaign Manager. To get different suggestions for that text, they will have to turn on the “Generate copy suggestions” toggle.
The feature is currently in a test phase and available to some customers in North America. The company plans to ad...
