Leica’s new app lets your iPhone mimic its cameras and classic lenses

Screenshots from the Leica Lux camera app. | Images: Leica

Leica wants in on Fujifilm’s film simulation hype, so it’s bringing its own color profiles to iPhone users by way of a new Leica Lux app — complete with a paid subscription.

Leica Lux is a new camera app available on the App Store loaded with 11 color profiles (dubbed “Leica Looks”) designed to match current Leica cameras and classic film-inspired aesthetics. The Lux app can be used in a fully automatic mode like Apple’s own camera app, but it also has an “Aperture mode” using software to mimic the style and bokeh of multi-thousand-dollar lenses like the Summilux-M 35mm f/1.4 ASPH and classic...

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