Laced, a UK-based resale marketplace for authenticated premium sneakers, raises $12M

The $79 billion sneakers (or “trainers,” for our U.K. readers) industry has spawned a lucrative resale market, expected to hit $30 billion by the end of the decade — up from $5 billion in 2020. Some have even called sneakers an alternative asset class, an investable product that can be bought and sold on for an inflated price — particularly for limited edition or otherwise hard-to-get sneakers.

Throw into the mix the prevalence of counterfeit sneakers, with some reports indicating

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