The $79 billion sneakers (or “trainers,” for our U.K. readers) industry has spawned a lucrative resale market, expected to hit $30 billion by the end of the decade — up from $5 billion in 2020. Some have even called sneakers an alternative asset class, an investable product that can be bought and sold on for an inflated price — particularly for limited edition or otherwise hard-to-get sneakers.
Throw into the mix the prevalence of counterfeit sneakers, with some reports indicating