L’Oréal’s new makeup applicator uses AR to give you the perfect brow

Close-up of L’Oreal’s Brow Magic device The Brow Magic is a type of “brow printer” with an AR component. | Image: L’Oreal

L’Oréal is no slouch when it comes to gadgets. Like Dyson, L’Oréal has been pushing the game in beauty tech for the past few years, announcing neat gizmos like wearable UV and pH sensors. This year is no different. For CES 2023, the company is announcing two makeup gadgets: Brow Magic, which uses AR to create and draw your perfect brow, and HAPTA, an accessible lipstick applicator...

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