One Impression, an Indian influencer marketing platform that does business in markets including Indonesia, Dubai, Europe and the U.S., has raised $10 million in a funding round led by the South Korean gaming company Krafton.
The Gurugram-based startup is building an Amazon-like platform to help brands quickly find relevant influencers for their marketing campaigns. It touts having more than 7 million content creators on the platform that brands ranging from FMCG to e-commerce can access. These creators include the micro-ones developing content from villages and tier-2 and tier-3 towns, as well as large celebrities and even Bollywood actors that generate more than 100,000 content pieces for more than 500 brands in over 10 languages. The platform is also not limited to influencers from a particular genre and has creators in comedy, beauty, fashion and DIY, among other fields.
“We ensure the right pricing for every influencer, and as a platform, we ensure that as a bra...
