Last Friday, two venture-backed companies filed to go public. Grocery delivery service Instacart dropped its Form S-1 filing along with Klaviyo, a marketing software company from Boston.
We dug into Instacart’s filing on Friday, but didn’t have time to also spelunk into Klaviyo’s IPO filing. We’re going to do that today, because Klaviyo’s IPO moment perhaps matters more than it would in another time.
Here’s an inside look at Klaviyo’s origins, how it’s grown over the years, the trade-offs it made, how email marketing is evolving, and more:
Sure, Klaviyo has raised hundreds of millions of dollars and was last valued at ne...
