Klarna, the payments and shopping platform, announced today new features and updates that aim to give users a more personalized shopping experience.
This includes “Ask Klarna,” a personal shopping assistant where users can speak to real fashion experts; “Creator Shops,” a customized storefront for content creators; an AI-powered discovery shopping feed; and a resell functionality, among other new tools.
The suite of new features – which are rolling out to select regions like the U.S., the UK and Germany — comes as the Swedish fintech company continues shifting its focus away from only being a buy now, pay later platform and more toward becoming an overall shopping destination for its 150 million users.
Separately, Klarna also rolled out a redesigned interface for its app. The Klarna app will now have new tabs: Shop, Purchases, In-Store, Budget and You. The company hopes the update will help consumers discover new products and manage their purchase history mor...
