Africa’s beauty and personal care market is growing accelerated by its growing young and fashion conscious population, increasing spending power, and urbanization. The market’s potential has in recent years attracted major brands, with Fenty Beauty by Rihanna and LVMH being the latest entrants.
Niche local brands are also emerging to offer tailored beauty and skin care products. Kenya-based Uncover Skincare is one of them and it seeks to revolutionize the sector through data-led manufacturing that is aligned with the needs of the modern African woman.
Backed by a $1 million seed funding, Uncover is scaling its operations in Kenya and expanding to Nigeria in January. This is after recently introducing a new range of skin products in the market, with plans to launch more next year. Its products are sold through its
