Being green can make a company look good––and who wouldn’t want to work for a business that says it’s doing a stellar job with sustainability? But in a world of greenwashing (or even greencrowding, greenhushing and greenshifting), consumers and workers are asking more questions about the green promises that companies are making. That’s particularly the case with Gen Z workers, who are the future of the workplace. One in three (31%) of them would turn down roles in companies with poor ESG (environmental, social, and governance) credentials, and over half (54%) would take a pay cut to work for a…
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