Phil Schiller may have slightly overstated Siri’s initial abilities. | Photo by Kevork Djansezian / Getty Images
When Apple first launched Siri in 2011 alongside the iPhone 4S, the company made a series of very compelling ads showing how you might use this newfangled voice assistant thing. In one, Zooey Deschanel asks her phone about delivering tomato soup; in another, John Malkovich asks for some existential life advice. There’s also one with Martin Scorsese shuffling his schedule from the back of a New York City taxi. They showed reminders, weather, alarms, and more. The point of the ads was that Siri was a useful, constant companion, one ...
