Intel is taking a more subdued approach to CES these days — forgoing a splashy event staged in a big hotel showroom in the wake of Covid-19, and a wider change in PR strategy after years of making bullish investments in next-generation tech like drones and moonshots like Volocopter and using them as showpieces at those events. Remember the year when Intel imported a whole Volocopter aircraft on to the stage, and placed its then-CEO into it, for its “first US flight”?
Yet the Vegas mega-show remains a key moment for Intel. It’s not just a bellwether for the state of the consumer electronics industry, but it’s an important marketing opportunity as a swathe of consumer electronics companies size up and buy in components for their devices. Today, the company unveiled a host of news related to processors and computer specifications using them, including a new 13th generation of its Intel Core processor, an all-new 24-core processor, the i9, and — addressing the fact that there ...
