Intel is going Ultra. It’s not wholly clear what that means. | Image: Intel
The rumors were true: Intel is officially killing off the “i” in “Core i9,” “Core i7,” “Core i5,” and “Core i3” — and it won’t broadly refer to its next series of processors as “14th Gen,” either.
The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.
Why? Intel branding experts tell me the all-important word “Intel” was getting lost, and the radically differ...
