Instagram Threads’ launch has been an overnight success, topping 100 million users within days of its arrival. Now, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S., Truth Social, which had a weekly active user base of 1 million as of last week.
The new insights, provided by app intelligence firm data.ai, follow another analysis of Threads’ early traction, which had demonstrated a slight dip in early usage. According to the app intelligence firm Sensor Tower late last week, Threads’ daily active users declined on Tuesday and Wednesday — down around 20% from Saturday. Time spent was also down by 50%, from 20 minutes to 10 minutes, ...
