Instagram today is rolling out a new feature for adding links to user profiles that challenges Linktree, Beacons and numerous other “link in bio” solution providers. The company announced on Tuesday it will now allow users to add up to five links to their Instagram profile bios, which can direct their followers to other content — like their online businesses, brands they want to promote, causes they care about, or even their profiles on competing social platforms, among other things.
The company says the feature has been a top request among creators, but in reality, it’s also an example of how Instagram’s failure to adapt to the needs of that community had allowed alternative solutions to thrive.
Linktree and others came into existence largely because of platform limitations, lik...
