The Threads web interface. | Screenshot by Tom Warren / The Verge
Instagram’s new Threads app, a Twitter competitor, isn’t supposed to launch until July 6th but the web interface is live right now for everyone to explore. It provides an early look at what to expect from the full Threads app that will launch on iOS tomorrow and presumably Android too.
Meta CEO Mark Zuckerberg has created his first thread (is that what we call them?!) using the app, and many other brands and creators have been given early access — including Netflix, Gary Vee, and Instagram obviously.
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