As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of new updates aimed at creators. Meta announced today that it’s adding a dedicated destination for trending audio and hashtags on Reels, expanding gifts on Reels to more countries, enhancing Reels editing tools, adding new metrics and more.
With this latest update, creators will be able to see the top trending songs on Reels. They will be able to see how many times the audio has been used and then tap it to use it themselves or save the audio for later. Creators will also be able to see what the top trending topics and hashtags are on Reels. To access to the new dedicated destination for trending content, creators have to navigate to their Professional Dashboard and select the “Check today’s Reels Trends” option. From there, they ...