Meta CEO Mark Zuckerberg announced today that the company is launching a new broadcast chat feature on Instagram called “Channels.” The feature lets creators share public, one-to-many messages to directly engage with their followers. Channels support text, images, polls, reactions and more. Zuckerberg announced the feature by starting his own broadcast channel, where he plans to share Meta updates going forward.
Instagram is starting to test channels with a select creators in the U.S. today, and plans to expand the feature in coming months. Creators can use broadcast channels to help followers stay updated and see behind-the-scenes moments. Instagram notes that only creators can post in broadcast channels, and that followers only have the ability to react to content and participate in polls.
In the coming months, Instagram plans to add more features to broadcast channels, such as the ability to bring another creator into the channel to discuss upcoming collabs and c...
